Kinesis marketing and design blog

We’re pleased to announce the most recent success of one of our longstanding Portland clients, Delap. Last week, the Association of Accounting Marketing (AAM) selected the Delap logo as the winner of the “Best Logo Design” category. Each year the AAM recognizes accounting firms and marketers for their outstanding contributions to the profession.

A panel of judges, including professionals in advertising, consulting, professional services and marketing, judged 228 entries in 20 different categories. This is a big win for the firm and aligns perfectly with their expansion efforts.

Much of the success of the Delap rebrand had to do with the Kinesis process. We worked with the firm to identify their core values, approach to business, and key messages. This extensive research took into account the industry landscape, the competition, and visual opportunities for the firm. At the end of the process, Delap had an entire set of branding materials that reflected their firm and helped set them apart from competitors.

Very few firms understand design and marketing for professional service providers (accountants, lawyers, architects, consultants, etc). If you’re interested in hearing more about this process, or would like to see a PDF with some great before-and-afters, drop me a line at shawnb{at}kinesisinc.com.

And, last but not least: a big THANK YOU to the marketing team at Delap, the great designers at Kinesis, photography by Polara and Colleen Cahill, and the outstanding printing services at B&B Print Source. Kudos to all!