Kinesis » Blog http://www.kinesisinc.com Tue, 26 Jan 2010 23:57:58 +0000 http://backend.userland.com/rss092 en 10 Ways to Improve Your Website to Attract More Business When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition.

So, to help give you ideas, here is a ... read more]]> http://www.kinesisinc.com/uncategorized/10-ways-to-improve-your-website-to-attract-more-business/ Portland Power Outage Antics

We were dead in the water yesterday when a major power outage left much of downtown Portland, including the Kinesis office, in the dark. A power station caught fire leaving 1,900 Pacific Power customers without electricity for hours on Thursday (click here for the full scoop).

Without electricity to power our computers, there isn’t ... read more]]> http://www.kinesisinc.com/portland/portland-power-outage-antics/ Want to Know the ROI of Social Media? Kinesis clients are asking the big questions:

“What is the ROI of Social Media?

and

“How do I measure the ROI of social media?”

And these are great questions that companies should be asking.

Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media ... read more]]> http://www.kinesisinc.com/marketing/want-to-know-the-roi-of-social-media/ Marketing to Seniors and Baby Boomers? Use Internet Marketing and Social Media to Reach Them!

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.

They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”

However, this ... read more]]> http://www.kinesisinc.com/marketing/marketing-to-seniors-and-baby-boomers-use-the-internet-to-reach-them/ Choosing your words wisely: Rules for web writing and SEO

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100%

What does this mean for your business? Well, ... read more]]> http://www.kinesisinc.com/marketing/choosing-your-words-wisely-rules-for-seo/ Kinesis Introduces Rocket Girl for Apogee Painting Promo I absolutely love the entire Apogee painting brand! It’s fun and memorable and has a great retro feel to it. So, when owners Chuck and Larissa came to us to extend their brand in a new way, our entire team was excited to take our original logo concept with the Retro Rocket and ... read more]]> http://www.kinesisinc.com/news/kinesis-introduces-rocket-girl-for-apogee-painting-promo/ The Social Media Revolution Big Props to my business partner, Wendy Maynard, for a fantastic Social Media Bootcamp. Thanks to all the great attendees who made for a sold-out crowd!

As a quick follow-up to the event, I’m posting a copy of Wendy’s presentation (PDF Slidesare) and the video “Social Media Revolution” – a fantastic overview of what’s going on ... read more]]> http://www.kinesisinc.com/design/the-social-media-revolution/ Kinesis Rolls Out New Logo and Web site for Portland Mindfulness Therapy The Kinesis team just finished several projects for our client, Portland Mindfulness Therapy owned by Dr. Joe Rhinewine.

Portland Mindfulness is a counseling center with a focus on mindfulness. Its therapists provide services for people who struggle with anxiety, depression, loneliness, difficult emotions, relationship problems, trauma, financial or work problems, ... read more]]> http://www.kinesisinc.com/marketing/kinesis-rolls-out-new-logo-and-web-site-for-portland-mindfulness-therapy/ How to Use Google’s Local Business Center to Help Get Your Company Found on the Web At Kinesis, we optimize many of our clients’ websites. This helps them get found when their potential customers enter specific search terms. Search Engine Optimization (SEO ) is very important component to help your site rank well. We strongly recommend it to our clients.

However, there is a supplemental way that your customers ... read more]]> http://www.kinesisinc.com/marketing/how-to-use-googles-local-business-center-to-get-your-business-found-on-the-web/ Twitter Tweets Now Being Indexed by Bing and Google If your business isn’t using Twitter yet, here’s two more reasons you should:

1) Google will be integrating Tweets into its search engine results. From the Google Blog:

“…we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our ... read more]]> http://www.kinesisinc.com/marketing/twitter-tweets-now-being-indexed-by-bing-and-google/