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Mail and E-mail are the Most commonly Used Media for Marketing

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.

Use a Strong Call To Action to Generate More Leads

Many companies put together campaigns with strong business copywriting, but then their marketing falls short when they reach the call to action. What these companies fail to realize is that the call to action is a difference-maker in your copy, and it is the key piece of your campaign to drive home your sale.

The Four Strategies to Generate More Revenue for Your Company

When it comes to increasing revenues, there are four primary strategies that business leaders must examine and improve within their company. As part of our process, Kinesis focuses on each one of these areas to determine the best way to maximize it. By implementing our process, our clients are able to take their company to the next level of growth and profitability.

Your Company Mission Statement is the Soul of Your Brand

Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here's how to write a powerful mission statement for your company.

How to Write a Value Proposition for Your Company

A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.

Portland Web Design: Your Oregon Website Design Resource

Portland Oregon Web Design Firm: Kinesis, Inc.

Searching for a Portland web design firm? Our Portland, Oregon web designers and developers work with a diverse array of clients in many industries including professional services, manufacturing, medical and healthcare, dental, financial and accounting, commercial businesses, and more.

To see our website design work, click here to ... read more

Your Website is For People First, Not Search-Engine Spiders

As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility.

And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your ... read more

Social Media for Accountants: Presenting to the NSAC

Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool.

Medford Web Design: Your Southern Oregon Web Design Team

Our Medford Web Design services include a full range of web design, development, programming, search engine optimization, and internet marketing strategies.

Finding the right customers and becoming more profitable

How you are hurting your bottom line…

Today, I want to address an issue that I see afflicting many professional service businesses. It directly relates to your profitability and how you are positioning your brand. The issue is this: when you do not have a strategy to select your best-fit Dream Customers, you hurt ... read more