Kinesis marketing and design blog

Here’s another great ad utilizing the art of guerrilla marketing for a skydiving school. Definitely gets the point across.

Call it buzz, guerrilla, viral, word-of-mouth, whatever — marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes.

If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews  that are so important to today’s consumers.

A large-scale floor sticker was used in January by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org can do for you.

Source: Tuija Seipell, The Cool Hunter