Comments on: Want to Know the ROI of Social Media? http://www.kinesisinc.com/marketing/want-to-know-the-roi-of-social-media/ Fri, 23 Jul 2010 19:31:02 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Wendy http://www.kinesisinc.com/marketing/want-to-know-the-roi-of-social-media/comment-page-1/#comment-544 Wendy Sat, 06 Feb 2010 00:28:01 +0000 http://www.kinesisinc.com/?p=1786#comment-544 Erik - thanks for creating such fantastic quality videos! Renee, you are so right. And unfortunately that is an issue that many CEOs and CFOs cannot wrap their brains around quite yet. That goodwill and connections and relationships have a huge value, but not always a measurable ROI. Best, Wendy Erik – thanks for creating such fantastic quality videos!

Renee, you are so right. And unfortunately that is an issue that many CEOs and CFOs cannot wrap their brains around quite yet. That goodwill and connections and relationships have a huge value, but not always a measurable ROI.

Best, Wendy

]]> By: Renee Robbins http://www.kinesisinc.com/marketing/want-to-know-the-roi-of-social-media/comment-page-1/#comment-503 Renee Robbins Wed, 06 Jan 2010 19:47:14 +0000 http://www.kinesisinc.com/?p=1786#comment-503 Great post Wendy! Marketers are discovering a problem that we have had in the learning profession for quite some time. How do you measure something when the return is so "indirect?" Qualitatively we know the indirect influence of social media is huge. As humans we understand there is power in recommendations from our friends, family, etc. However, quantitatively it is hard to put a value on a recommendation that may end up in a sale the next day or next month. There are so many other factors that come in to play (commercials, another product being pulled from the market, and so on) that can be a factor in an individual's decision to buy a specific product. Until we can assign value to each of those other factors we will have a hard time defining the ROI of social media. Great post Wendy! Marketers are discovering a problem that we have had in the learning profession for quite some time. How do you measure something when the return is so “indirect?”

Qualitatively we know the indirect influence of social media is huge. As humans we understand there is power in recommendations from our friends, family, etc. However, quantitatively it is hard to put a value on a recommendation that may end up in a sale the next day or next month. There are so many other factors that come in to play (commercials, another product being pulled from the market, and so on) that can be a factor in an individual’s decision to buy a specific product.

Until we can assign value to each of those other factors we will have a hard time defining the ROI of social media.

]]> By: Erik Qualman http://www.kinesisinc.com/marketing/want-to-know-the-roi-of-social-media/comment-page-1/#comment-497 Erik Qualman Tue, 05 Jan 2010 21:23:46 +0000 http://www.kinesisinc.com/?p=1786#comment-497 Thanks Wendy for showcasing the Socialnomics Video! I'm glad you found it helpful. Best, Erik Qualman Author of #1 Best Seller Socialnomics Thanks Wendy for showcasing the Socialnomics Video! I’m glad you found it helpful.

Best,

Erik Qualman
Author of #1 Best Seller Socialnomics

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