A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image.
What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example below:
However, what’s MORE fun is to watch the “regressive” designs. That is, brands that look worse than before, like this:
Words can’t really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.
Shawn Busse
Kinesis CEO Shawn Busse has an incredible knack for finding opportunities in your business and turning them into new streams of revenue. No one does a better job with launching brands, making a splash, and monetizing marketing efforts. Over the years, Shawn has led numerous transformational business efforts; his fundamental approach to doing business is summed up in two words: win-win.
Read more of Shawn's blog posts.
Wow… most of these brand changes seem like a commentary on what’s trendy. Do you blame the design studio or the corporation?
Thanks for the link! Fascinating…
My all time favorite is the UPS 2003 logo redesign. They took the timeless Paul Rand’s mark and replaced it with a web-2-O-looking symbol… Paul’s logo worked for 42 years. I wonder how long it will be before they’d need to switch out their “improved” new version?
Awesome article Shawn, keep -em coming!