A savvy approach to the world of marketing and design that is creative, bold, and fun.
Branding Improvements?
by Shawn on January 8th, 2008
A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image.
What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with the example below:
However, what’s MORE fun is to watch the “regressive” designs. That is, brands that look worse than before, like this:
Words can’t really describe how BAD this new design is, but the blog commentators do a pretty good job of lampooning the effort.
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Wow… most of these brand changes seem like a commentary on what’s trendy. Do you blame the design studio or the corporation?
Thanks for the link! Fascinating…
My all time favorite is the UPS 2003 logo redesign. They took the timeless Paul Rand’s mark and replaced it with a web-2-O-looking symbol… Paul’s logo worked for 42 years. I wonder how long it will be before they’d need to switch out their “improved” new version?
Awesome article Shawn, keep -em coming!