Comments on: Small and Medium Businesses Are Not Using Web 2.0 for Marketing (Here's Why They Should!) http://www.kinesisinc.com/design/small-and-medium-business-are-not-using-web-20-for-marketing/ Sun, 14 Mar 2010 23:34:22 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: joe marotta http://www.kinesisinc.com/design/small-and-medium-business-are-not-using-web-20-for-marketing/comment-page-1/#comment-19 joe marotta Mon, 15 Dec 2008 15:31:06 +0000 http://www.webdesign.kinesisinc.com/?p=67#comment-19 Hi Wendy; I read your post and I strongly agree with your conclusions. I previously worked in Yellow Pages advertising for over twenty years. Most of my clients were lawyers, movers, plumbers, contractors, banks, etc. I left about a year ago and started my own business. My goal was to focus on using Web 2.0 tools for SMB's. My focus has been more in the area of using Internet video, however I have offered the creation of blogs, Facebook strategies, etc. For most of these businesses in the Metro Boston area I was talking another language. I initially attributed this to my own inexperience. I now realize that most of the Web 2.0 business tools are better understood and applied by "early adopters". To some extent these are larger and very competitive businesses. I have since tailored my message so that I talk in terms of "online word of mouth" (blogs and social networking sites) "online video commercials" and I do not get more specific. This approach seems to work better and provides for some common ground. There is certainly an age factor at work as younger business owners are more open to new Internet marketing ideas. Meanwhile, the older business owners, who tend to have much more successful and larger ad budgets, need a lot of hand holding. It will be interesting to see if this recession prods some of these businesses to look at newer more cost-effective Internet 2.0 marketing tools. Joe Marotta Hi Wendy;
I read your post and I strongly agree with your conclusions. I previously worked in Yellow Pages advertising for over twenty years. Most of my clients were lawyers, movers, plumbers, contractors, banks, etc. I left about a year ago and started my own business. My goal was to focus on using Web 2.0 tools for SMB’s. My focus has been more in the area of using Internet video, however I have offered the creation of blogs, Facebook strategies, etc. For most of these businesses in the Metro Boston area I was talking another language. I initially attributed this to my own inexperience. I now realize that most of the Web 2.0 business tools are better understood and applied by “early adopters”. To some extent these are larger and very competitive businesses. I have since tailored my message so that I talk in terms of “online word of mouth” (blogs and social networking sites) “online video commercials” and I do not get more specific. This approach seems to work better and provides for some common ground. There is certainly an age factor at work as younger business owners are more open to new Internet marketing ideas. Meanwhile, the older business owners, who tend to have much more successful and larger ad budgets, need a lot of hand holding. It will be interesting to see if this recession prods some of these businesses to look at newer more cost-effective Internet 2.0 marketing tools.

Joe Marotta

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