This ad is so creepy cool, it makes us itch.
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center .
The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.”
Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement.
Source: Tuija Seipell, The Cool Hunter
Wendy Maynard
A crackerjack thinker, Wendy has over two decades of experience as a marketing strategist and business writer. She continuously investigates what’s new in marketing and how it can benefit your brand. Wendy applies her big-picture concepts to ensure that your company is positioned as a thought leader and has a “deep moat” to attract and retain your best customers.
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