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inbox_zero

Merlin Mann on Productivity: How to Achieve Inbox Zero

By Wendy Maynard on February 27th, 2009

This post is dedicated to my business partner, Shawn Busse.

Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails “in some weird buddhist way” as Merlin Mann puts it.Can’t help it. I’m a reforming packrat. Reform is sloooow.

Merlin says, “Once you’ve mined the gold out of your e-mail, it’s a dead skeletal husk and you should throw it away.”

Yes, Merlin.

Are you like me and hang on to every e-mail you’ve ever received? Listen to Merlin Mann’s talk. Better yet, make your whole team listen to it. He IS Merlin Mann after all.

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Wendy Maynard

A crackerjack thinker, Wendy has over two decades of experience as a marketing strategist and business writer. She continuously investigates what’s new in marketing and how it can benefit your brand. Wendy applies her big-picture concepts to ensure that your company is positioned as a thought leader and has a “deep moat” to attract and retain your best customers.

Read more of Wendy's blog posts.


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