This post is dedicated to my business partner, Shawn Busse.
Shawn embraces the Inbox Zero principle. I, on the other hand, cling to my e-mails “in some weird buddhist way” as Merlin Mann puts it.Can’t help it. I’m a reforming packrat. Reform is sloooow.
Merlin says, “Once you’ve mined the gold out of your e-mail, it’s a dead skeletal husk and you should throw it away.”
Yes, Merlin.
Are you like me and hang on to every e-mail you’ve ever received? Listen to Merlin Mann’s talk. Better yet, make your whole team listen to it. He IS Merlin Mann after all.
Wendy Maynard
A crackerjack thinker, Wendy has over two decades of experience as a marketing strategist and business writer. She continuously investigates what’s new in marketing and how it can benefit your brand. Wendy applies her big-picture concepts to ensure that your company is positioned as a thought leader and has a “deep moat” to attract and retain your best customers.
Read more of Wendy's blog posts.
Ahhh, Wendy… Spoken like someone who has never used Google Mail before. I used to be you.