Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners. — read more —

A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” I’ve tried lots of things on Twitter and have learned what works and doesn’t. So to help you avoid the pitfalls and time … — read more —

On Tuesday I had the pleasure of presenting Kinesis’ Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social “landscape”. This was our third … — read more —

Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain … — read more —

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. … — read more —

If your business isn’t using Twitter yet, here’s two more reasons you should: 1) Google will be integrating Tweets into its search engine results. From the Google Blog: “…we are very excited to announce that we have reached an agreement with Twitter to include their … — read more —

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the … — read more —

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading: Online Marketing: Employers Using Social Media to Screen and Report 10 Surprising Ways that Twitter Has Helped My … — read more —