Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners. — read more —

Making marketing “work” comes down to three key ingredients: Strategy, Execution, and Accountability. Here’s why owners struggle to get it right, and 3 priceless tips to fix anemic marketing. — read more —

A few months ago, I wrote a post about the reasons professional services firms should leverage Facebook business pages. At Kinesis, we specialize in working with professional services firms and help them to grow their revenue through more effective marketing and branding strategies. I’ll be … — read more —

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read … — read more —

How Growing Your Facebook Fan Page Can Help Grow your Professional Service Business Every day, we work with clients who offer a professional service like accounting or healthcare. And, while I am advocate of social media, I have to say it’s much harder to see … — read more —

A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” I’ve tried lots of things on Twitter and have learned what works and doesn’t. So to help you avoid the pitfalls and time … — read more —

The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit. — read more —

Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool. — read more —