Kinesis marketing and design blog
A savvy approach to the world of marketing and design that is creative, bold, and fun.
Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool.
On Tuesday I had the pleasure of presenting Kinesis’ Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social “landscape”. This was our third event, with previous Camps in Portland and Missouri.
Kinesis clients are asking the big questions:
“What is the ROI of Social Media?
and
“How do I measure the ROI of social media?”
And these are great questions that companies should be asking.
Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media … read more
There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.
They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”
However, this … read more
My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100%
What does this mean for your business? Well, … read more
