As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility. And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine … — read more —

Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain … — read more —

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. … — read more —

My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs … — read more —

At Kinesis, we optimize many of our clients’ websites. This helps them get found when their potential customers enter specific search terms. Search Engine Optimization (SEO ) is very important component to help your site rank well. We strongly recommend it to our clients. However, … — read more —

If your business isn’t using Twitter yet, here’s two more reasons you should: 1) Google will be integrating Tweets into its search engine results. From the Google Blog: “…we are very excited to announce that we have reached an agreement with Twitter to include their … — read more —

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the … — read more —

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading: Online Marketing: Employers Using Social Media to Screen and Report 10 Surprising Ways that Twitter Has Helped My … — read more —