Kinesis marketing and design blog
A savvy approach to the world of marketing and design that is creative, bold, and fun.
As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility.
And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your … read more
Kinesis clients are asking the big questions:
“What is the ROI of Social Media?
and
“How do I measure the ROI of social media?”
And these are great questions that companies should be asking.
Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media … read more
There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.
They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”
However, this … read more
My friend Bob (website designer and SEO junkie) just conducted a little experiment – he wanted to see if people responded to the word “webinar” or “online training” more often. Turns out it matters what words you use…simply changing “webinar” to “online training” boosted click-throughs by over 100%
What does this mean for your business? Well, … read more
At Kinesis, we optimize many of our clients’ websites. This helps them get found when their potential customers enter specific search terms. Search Engine Optimization (SEO ) is very important component to help your site rank well. We strongly recommend it to our clients.
However, there is a supplemental way that your customers … read more
