Kinesis » News

Social Media for Accountants: Presenting to the NSAC

Shawn — Wed, 12 May 2010 21:33:35 +0000

On Tuesday I continued my “tour of central Washington” with a presentation in Spokane. The regional chapter of the National Society of Accountants for Cooperatives invited Kinesis to present our popular Social Media Bootcamp.

In case you’ve never heard of the NSAC their goal is to be the acknowledged leader in:

providing accounting, tax and business education uniquely tailored to cooperatives
providing networking and professional development opportunities for our membership; and
supporting cooperative business interests in standard setting processes
enabling our membership to effectively serve cooperatives.

I just love presenting to niche groups like the NSAC; since most folks in the room face similar challenges, we’re able to address topics relevant to large portions of the audience. For this presentation, for example, I added a section on how to use Linked In. While many businesses are interested in the “big players” like Facebook and Twitter (Facebook just topped 400 million users), professional service providers can get tremendous return by leveraging business-centric sites like Linked In. I also discussed how the group could use simple and free resources like Google Alerts to monitor online activity.

As a follow-up, I’m posting a PDF of the presentation as well as the compelling video I shared. If you have any questions, feel free to shoot me an email (or better yet, see me on Twitter!)

Thanks again to the NSAC for hosting a great event! If your business or organization is interested in having Kinesis speak at your group, drop me a line at our contact page.

Social Media Meets Yakima Washington!

Shawn — Thu, 25 Feb 2010 07:57:11 +0000

On Tuesday I had the pleasure of presenting Kinesis’ Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social “landscape”. This was our third event, with previous Camps in Portland and Missouri.

If you’ve never been to the Yakima region (this is “wine country” for the state of Washington) do yourself a favor and see what the community has to offer. Great scenery, fantastic vineyards, and a mix of old and new culture that will entertain even the most skeptical traveler.

What a great crowd! Folks from all sizes of business were in attendance, and there was definitely a diversity of experience and knowledge in using social media.

As a follow-up, I’m posting a PDF of the presentation as well as the compelling video I shared. If you have any questions, feel free to shoot me an email (or better yet, see me on Twitter!)

Thanks again to the sponsors: Yakima Valley Visitors and Convention Bureau (John and Kirsten – you and your team are awesome), Greater Yakima Chamber of Commerce, and New Vision.

Kinesis Rolls Out New Logo and Web site for Portland Mindfulness Therapy

Wendy — Mon, 23 Nov 2009 22:01:51 +0000

The Kinesis team just finished several projects for our client, Portland Mindfulness Therapy owned by Dr. Joe Rhinewine.

Portland Mindfulness is a counseling center with a focus on mindfulness. Its therapists provide services for people who struggle with anxiety, depression, loneliness, difficult emotions, relationship problems, trauma, financial or work problems, or destructive behaviors like alcohol or drug abuse.

Working with the company’s focus on Mindfulness, the Kinesis creative team designed an elegant new logo that has a mark, colors, and typography to evoke a feeling of calm.

Once we completed their logo and stationery, we designed their new web site complete with search engine optimization.

Comment below to let us know what you think of the new site.

Kinesis is a Portland Web Design and Branding Firm. We help our clients reach their marketing and growth goals. Call us at 503.922.2289.

Delap Logo a Big Winner!

Shawn — Wed, 10 Jun 2009 22:05:18 +0000

We’re pleased to announce the most recent success of one of our longstanding Portland clients, Delap. Last week, the Association of Accounting Marketing (AAM) selected the Delap logo as the winner of the “Best Logo Design” category. Each year the AAM recognizes accounting firms and marketers for their outstanding contributions to the profession.

A panel of judges, including professionals in advertising, consulting, professional services and marketing, judged 228 entries in 20 different categories. This is a big win for the firm and aligns perfectly with their expansion efforts.

Much of the success of the Delap rebrand had to do with the Kinesis process. We worked with the firm to identify their core values, approach to business, and key messages. This extensive research took into account the industry landscape, the competition, and visual opportunities for the firm. At the end of the process, Delap had an entire set of branding materials that reflected their firm and helped set them apart from competitors.

Very few firms understand design and marketing for professional service providers (accountants, lawyers, architects, consultants, etc). If you’re interested in hearing more about this process, or would like to see a PDF with some great before-and-afters, drop me a line at shawnb{at}kinesisinc.com.

And, last but not least: a big THANK YOU to the marketing team at Delap, the great designers at Kinesis, photography by Polara and Colleen Cahill, and the outstanding printing services at B&B Print Source. Kudos to all!

Providence Medford Medical Center Gets a New Home Page Design

Wendy — Thu, 13 Dec 2007 00:18:18 +0000

Recently, the Providence Health & Services System rolled out a new logo and brand. Each regional location has a responsibility to use the overarching brand and integrate it with their existing marketing materials.

The Kinesis team created a new Home Page Design for Providence Medford Medical Center to tie in with the Providence System band and to make it easier for visitors to find specific pages.

We also created a micro website and marketing campaign for their new DaVinci Surgical Robot.

Click here to learn what the Kinesis creative team can do for your web design and branding!

New Catalog Design for Storables

Wendy — Thu, 08 Nov 2007 19:26:11 +0000

Below is the Fall Catalog that Kinesis designed for Storables. This catalog was sent to Storables shoppers in Oregon, Washington, and Arizona to help them see the store’s fall collections of organizers.

Currently the Kinesis team is working on redesigning elements of Storables’ branding and the new catalog for their upcoming Closet Sale. We look forward to working with the company to market their core message that “getting organized can actually be fun!”

Best, Wendy