Posts about Customer Engagement

By September 12, 2015

The currency of trust

You own a business, run a business, lead a business, or work in a business. That means that you hear a lot about money. The pressure is constantly on us all for more sales, more revenue, more profit, more production. We’re all obsessed with money. Money helps our business grow. And that’s all well and good. […]

By November 19, 2014

How to create a referral program that works

You’re probably already aware of the power of referrals Especially in the B2B world, it’s no secret that word-of-mouth referrals are among the top ways professional services firms get leads and new business. A 2009 study published by the American Marketing Association found that peer recommendations are 2.5 times more responsive than any other marketing channel. And […]

By December 30, 2013

15 Blog Posts from 2013 That Will Change the Way You Run Your Company

Here at Kinesis, we’re starting a new tradition to close out the year! We’ve put our collective brains together, and identified some smashing content from our blog and across the interwebs from the year… It’s the year in review! Check out the list below, where we’ve compiled the best content from the Kinesis blog, as […]

By December 18, 2013

How CEOs, Owners, and Executives can Develop a Personal Brand: Part 2

In Part I of this series, we discussed how personal branding can help build your company. The truth is, personal brands of you, your leadership, and even your team, communicate essential information about your business to prospects, referrers, investors, potential candidates, and your staff. It’s essential for your leaders to establish a positive, knowledgeable personal […]

By December 11, 2013

How CEOs, Owners, and Executives can Develop a Personal Brand: Part 1

“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” — Author Jason Hartman, Become The Brand of Choice In Part I of this two-part blog series you’ll learn what a personal brand is, why it’s important, and the ways that you can leverage it to build your […]

By April 4, 2012

How to Get Higher-Impact Testimonials from Your Customers

Hopefully you’ve read Part 1 of this series and I’ve convinced you that your company must gather testimonials on a regular basis, as well as given you specific ideas for how to leverage them. The next thing that I would like to provide you with is a systematic approach to soliciting testimonials from your clients […]

By March 7, 2012

Marketing Nerd: Why Your Business Should Care About Networks

Most owners understand the importance of business networks. But few realize there’s actually powerful math behind the value of these social networks. Read on to learn how growing a network really works, and one way Kinesis has leveraged our own mini-network of business owners.

By March 18, 2011

Guide to Building Followers on Twitter for Business Leaders

Note: I updated this with new tips on Nov. 17, 2013 A lot of our clients are beginning to use Twitter. And, their number one question is “How do I get more followers?” It’s a good question because – like it or not – you don’t have much of an impact on Twitter without a […]