Posts about Budget Planning

By December 14, 2016

How to maximize your marketing budget (whatever it is)

Check out our easy-to-understand guide to help you make the most of your marketing budget (regardless of how big it is).

By November 15, 2016

Hate marketing plans? I don’t blame you.

The ugly truth is that marketing plans suck. This year, leave the heavy three-ringed binder behind.

By July 3, 2013

The Truth About B2B Web Design and Why You Should Invest in It

How much time does a prospect spend on your B2B website? You know the saying: “Never judge a book by its cover”? It may be a strong life philosophy, but it’s not an accurate description of online user behavior. The truth is that snap judgments are a fact of life. And they have huge implications […]

By June 6, 2012

Outsourced Marketing, Part 3: Should I hire?

The following post is the third in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provided a framework for selecting the right-fit marketing professional. In the final installment, we deliver a guide for evaluating when it […]

By May 16, 2012

Outsourced Marketing, Part 2: Find the Right Fit

The following post is the second in our series on “Outsourced Marketing.” In Part 1, The Market we looked at the marketing landscape for businesses that need help with marketing. In Part 2, we provide a framework for selecting the right-fit marketing professional. Outsourcing: A Buyer’s Guide Now that you know the options in the […]

By May 9, 2012

Outsourced Marketing, Part 1: The Market

As businesses begin to recover from the recession, many are using this time to ask hard questions about exactly how they run their organization. For better or worse, the downturn forced many owners to downsize their internal teams and restructure which roles would be handled by employees and what duties could be outsourced. In this […]

By April 25, 2012

It’s Time to Rebuild

The Portland American Marketing Association has officially kicked off a monthly column for the Daily Journal of Commerce, a local publication focused on the Portland building and construction market. I was fortunate to be the first column contributor, and was asked to discuss how companies can start rebuilding their marketing capacity, as many companies are […]

By June 29, 2009

Setting a Marketing Budget: Lifetime Customer Value

At Kinesis, the #1 question I get is, “How much will it cost?” To which I say, “What’s your budget?” I know this sounds a tad flip, but the reality is the driving force behind a marketing effort should not be the price of the project. On the contrary: the emphasis behind any marketing effort […]