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Kinesis marketing and design blog

A savvy approach to the world of marketing and design that is creative, bold, and fun.

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Archive for the ‘Internet’ Category

As an online marketing consultant, I am always on the lookout for new online marketing strategies and tactics for increasing Kinesis clients’ online visibility.

And as I’m sure you’ve noticed, there are a lot of companies out there screaming about search engine marketing, search engine optimization, paid search, etc (just check your … read more

Social media is for teenages and musicians, right? Wrong! Facebook recently topped 400 million users, with over half of them logged in each day. See how groups like the National Association of Accountants for Cooperatives are looking to leverage this powerful tool.

When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition.

So, to help give you ideas, here is a list of the … read more

Want to Know the ROI of Social Media?

by Wendy on January 4th, 2010

Kinesis clients are asking the big questions:

“What is the ROI of Social Media?

and

“How do I measure the ROI of social media?”

And these are great questions that companies should be asking.

Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media … read more

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.

They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”

However, this … read more

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