Kinesis marketing and design blog
A savvy approach to the world of marketing and design that is creative, bold, and fun.
On Tuesday I had the pleasure of presenting Kinesis’ Social Media BootCamp to over 130 businesses, non-profits, and civic organizations at the Yakima Convention Center. We designed our BootCamp to help folks get a handle on the rapidly evolving Social “landscape”. This was our third event, with previous Camps in Portland and Missouri.
Kinesis clients are asking the big questions:
“What is the ROI of Social Media?
and
“How do I measure the ROI of social media?”
And these are great questions that companies should be asking.
Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media … read more
There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media.
They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. My clients are older – they don’t use that stuff.”
However, this … read more
It’s time to rethink your marketing strategy to include social media as part of your toolkit.
Because the rules have changed – a LOT.
Let’s go back…oh, let’s say about 5 years or so.
And in this not-so-distant past, a company could simply call the newspaper or the radio and just run a few ads to get more … read more
Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading:
Online Marketing: Employers Using Social Media to Screen and Report
10 Surprising Ways that Twitter Has Helped My Business…and Ideas On How it Can Help Yours Too
read more
