Kinesis marketing and design blog
A savvy approach to the world of marketing and design that is creative, bold, and fun.
Here’s another great ad utilizing the art of guerrilla marketing for a skydiving school. Definitely gets the point across.
Call it buzz, guerrilla, viral, word-of-mouth, whatever — marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print … read more
I love orange juice. In fact, nothing beats a tall glass of cold OJ with breakfast. So, you can imagine my interest when I learned that Tropicana had engaged a high-end design firm to redesign its line of juice products.
What’s even more interesting is that I’ve since learned that they’ve decide to go back to … read more
A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image.
What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with … read more