We often have clients featured in the media. These stories typically feature a new product, service, or technology. I typically spend a couple of hours coaching them on how to speak with a representative of a newspaper, radio or television station. When you send out … — read more —

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read … — read more —

Every wonder why you’ve been put on hold? Me too. Then I realized there’s one underlying reason – corporations simply don’t “get it.” Customer service isn’t just a department; it’s a way of being. — read more —

You have a strategic asset that is hidden and underutilized. It can become your inside advantage. You already have it and it doesn’t cost anything. Now, your task is to discover it and to use it as a key asset that will drive your company’s growth. — read more —

Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article … — read more —

I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to … — read more —

The sexy Isaiah Mustafa and the Old Spice “The Man Your Man Could Smell Like” campaign first appeared during the Super Bowl and immediately became a hit. — read more —

Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company. — read more —