Kinesis marketing and design blog

Knowing your mission will accelerate your brand like nothing else can. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level. Here’s how to write a powerful mission statement for your company.

A strong and differentiated value proposition can position your business to succeed. A value proposition is a short statement that tells your prospect why they should buy from your company. It is focused on outcomes. It helps spread word-of-mouth marketing and it differentiates you from the competition.

When clients come to Kinesis and ask us to design a website for their company, they often don’t know of all of the exciting ways to leverage their website to capture leads, build customer loyalty, and differentiate their company from the competition.

So, to help give you ideas, here is a list of the … read more

Kinesis clients are asking the big questions:

“What is the ROI of Social Media?

and

“How do I measure the ROI of social media?”

And these are great questions that companies should be asking.

Unfortunately, there is no one answer. While we can certainly obtain some metrics through tools like Twitter Search and Google Analytics, some of social media … read more

A colleague sent me a link to a great site: BRAND NEW. It’s a comprehensive review of corporate “re-brands.” In other words, when companies try to refresh their image.

What I like about the site is the side-by-side comparison of the “before” and “after.” In many cases, you see vast improvements, like with … read more