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Archive for the ‘blogs’ Category

I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate websites just to promote the quality of … read more

More and more companies are using social media. And there is only one reason – because it works.

According to a recent article in Portland’s Business Journal,

Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and sell products.

Eighty-five percent of all U.S. consumers will read or … read more

I’m the person at Kinesis who typically optimizes the websites for our clients.

So, accordingly, I have a lot of opinions on SEO. There are too many “snake-oil” salespeople who are using outdated or incorrect optimization methods. And some so-called SEO companies are optimizing their clients’ websites using techniques that are unappealing to … read more

The Story of Comic Sans – How to Choose a Font

by Michelle on April 23rd, 2009

Comic Sans: the typeface that designers love to hate. So what’s the story behind this pervasive font? Why exactly do so many people love it, while others hate it? I came across a student-filmed documentary that asked the same question.

http://www.vimeo.com/1994310

Comic Sans Documentary

Digging a little deeper, I found out … read more

How a Blog Can Build Your Business

by Wendy on February 12th, 2009

Are you missing out on the power of a blog?

A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity … read more

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