Archive for the blogs Category

I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites … — read more —


More and more companies are using social media. And there is only one reason – because it works. According to a recent article in Portland’s Business Journal, Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and … — read more —


I’m the person at Kinesis who typically optimizes the websites for our clients. So, accordingly, I have a lot of opinions on SEO. There are too many “snake-oil” salespeople who are using outdated or incorrect optimization methods. And some so-called SEO companies are optimizing their … — read more —


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The Story of Comic Sans – How to Choose a Font

By Michelle Cheney on April 23rd, 2009

Comic Sans: the typeface that designers love to hate. So what’s the story behind this pervasive font? Why exactly do so many people love it, while others hate it? I came across a student-filmed documentary that asked the same question. Comic Sans Documentary Digging a … — read more —


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How a Blog Can Build Your Business

By Wendy Maynard on February 12th, 2009

Are you missing out on the power of a blog? A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They … — read more —


writers-block

How to Write Blog Posts and Ezine Articles: 8 Creative Tips

By Wendy Maynard on January 21st, 2009

Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to say to your clients in person. But there is … — read more —


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Are You Using Web 2.0 for Marketing Yet?

By Wendy Maynard on January 18th, 2008

Recently, a study was released by Bredin Business Information titled “Small/Medium Businesses Don’t Yet See the Value of Web 2.0.” The study asked more than 300 U.S. based small and medium businesses (SMBs) to assess the importance of various Web 2.0 formats. Respondents were evenly … — read more —


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Are You Blogging to Boost Your Business?

By Wendy Maynard on January 15th, 2008

If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog … — read more —