I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites … — read more —

More and more companies are using social media. And there is only one reason – because it works. According to a recent article in Portland’s Business Journal, Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and … — read more —

I’m the person at Kinesis who typically optimizes the websites for our clients. So, accordingly, I have a lot of opinions on SEO. There are too many “snake-oil” salespeople who are using outdated or incorrect optimization methods. And some so-called SEO companies are optimizing their … — read more —

Comic Sans: the typeface that designers love to hate. So what’s the story behind this pervasive font? Why exactly do so many people love it, while others hate it? I came across a student-filmed documentary that asked the same question. Comic Sans Documentary Digging a … — read more —

Are you missing out on the power of a blog? A blog (which stands for web log) is a marketing tool that can further position your company as the expert in your industry. Your prospects and clients want information about your products and services. They … — read more —

Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completely stumped? You have plenty of expertise in your field. And, you can always find things to say to your clients in person. But there is … — read more —

Recently, a study was released by Bredin Business Information titled “Small/Medium Businesses Don’t Yet See the Value of Web 2.0.” The study asked more than 300 U.S. based small and medium businesses (SMBs) to assess the importance of various Web 2.0 formats. Respondents were evenly … — read more —

If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog … — read more —