One of my personal mottos is “Make it Happen.” In fact, my job title at Kinesis is Execution Team Leader. I bring the “get ‘er done” mentality to our team, our clients, our projects, and our professional development.  A recent article over at Results.com inspired … — read more —

When writing an article about something that excites you – like your business – it’s easy to get carried away with verbiage. Don’t do it! Compelling blog posts require you to hold back the reins a bit on your passion. Most people want to read … — read more —

How Growing Your Facebook Fan Page Can Help Grow your Professional Service Business Every day, we work with clients who offer a professional service like accounting or healthcare. And, while I am advocate of social media, I have to say it’s much harder to see … — read more —

Kinesis clients are asking the big questions: “What is the ROI of Social Media? and “How do I measure the ROI of social media?” And these are great questions that companies should be asking. Unfortunately, there is no one answer. While we can certainly obtain … — read more —

There are some companies that target seniors and Baby Boomers, but are still resisting an interactive online presence and participating in social media. They may think, “Well my clients are mostly over 60 so they’re not very tech savvy.” Or, “Social media is for kids. … — read more —

A Sticky Post in WordPress is one that “sticks” to the top of your blog on the first page. Other posts will always appear below a sticky post. This is extremely useful if you want to have a post that has an introduction or an … — read more —

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the … — read more —

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading: Online Marketing: Employers Using Social Media to Screen and Report 10 Surprising Ways that Twitter Has Helped My … — read more —