Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article … — read more —

I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to … — read more —

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings. — read more —

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the … — read more —

I’m sure many of you have seen this video (nearly 10 MILLION views on YouTube)… Aside from the fact that it gives you a whole new perspective on “beauty,” it’s a fantastic representation of effective, viral media. Ask yourself,  “how can I think in a … — read more —

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading: Online Marketing: Employers Using Social Media to Screen and Report 10 Surprising Ways that Twitter Has Helped My … — read more —

I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites … — read more —

More and more companies are using social media. And there is only one reason – because it works. According to a recent article in Portland’s Business Journal, Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and … — read more —