Kinesis marketing and design blog

It’s time to rethink your marketing strategy to include social media as part of your toolkit.

Because the rules have changed – a LOT.

Let’s go back…oh, let’s say about 5 years or so.

And in this not-so-distant past, a company could simply call the newspaper or the radio and just run a few ads to get more … read more

I’m sure many of you have seen this video (nearly 10 MILLION views on YouTube)…

Aside from the fact that it gives you a whole new perspective on “beauty,” it’s a fantastic representation of effective, viral media. Ask yourself,  “how can I think in a new way to create interest?”

While few of us have the … read more

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading:

Online Marketing: Employers Using Social Media to Screen and Report

10 Surprising Ways that Twitter Has Helped My Business…and Ideas On How it Can Help Yours Too

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I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate websites just to promote the quality of … read more

More and more companies are using social media. And there is only one reason – because it works.

According to a recent article in Portland’s Business Journal,

Increasingly, businesses are using Twitter, Facebook and other online tools to build brand awareness, cultivate customer loyalty and sell products.

Eighty-five percent of all U.S. consumers will read or … read more