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Archive for the ‘advertising’ Category

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings.

Social Media Marketing for Business

by Wendy on October 15th, 2009

It’s time to rethink your marketing strategy to include social media as part of your toolkit.

Because the rules have changed – a LOT.

Let’s go back…oh, let’s say about 5 years or so.

And in this not-so-distant past, a company could simply call the newspaper or the radio and just run a few ads to get more … read more

Real Beauty and Viral Marketing

by Shawn on October 2nd, 2009

I’m sure many of you have seen this video (nearly 10 MILLION views on YouTube)…

Aside from the fact that it gives you a whole new perspective on “beauty,” it’s a fantastic representation of effective, viral media. Ask yourself,  “how can I think in a new way to create interest?”

While few of us have the … read more

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading:

Online Marketing: Employers Using Social Media to Screen and Report

10 Surprising Ways that Twitter Has Helped My Business…and Ideas On How it Can Help Yours Too

read more

I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites or entirely separate websites just to promote the quality of … read more

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