Back in 1999, when I worked at an ad agency, there was a new kid on the block. Some called her the “World Wide Web,” while others simply referred to her as “The Internet.” Either way, it looked like this gal would be the next … — read more —

Two of my business passions are manufacturing and brand authenticity. I believe in making things right, and being honest, credible, and sincere in marketing. As a native Oregonian, and Portland marketer, it’s a subject that hits close to home. Which is why a recent article … — read more —

I was working on a Marketing Plan for one of our clients and as part of my research came across this great article about referrals. Too many businesses understand the power of referrals and word-of-mouth marketing, yet they do not have a systematic approach to … — read more —

According to The Direct Marketing Association’s 2010 Response Rate Report, mail and e-mail remain the most commonly used media. This post gives a summary of the DMA findings. — read more —

It’s time to rethink your marketing strategy to include social media as part of your toolkit. Because the rules have changed – a LOT. Let’s go back…oh, let’s say about 5 years or so. And in this not-so-distant past, a company could simply call the … — read more —

I’m sure many of you have seen this video (nearly 10 MILLION views on YouTube)… Watch on YouTube Aside from the fact that it gives you a whole new perspective on “beauty,” it’s a fantastic representation of effective, viral media. Ask yourself,  “how can I … — read more —

Many businesses are still wondering about why they should care about social media.I’ve addressed this in a few recent posts that you might be interested in reading: Online Marketing: Employers Using Social Media to Screen and Report 10 Surprising Ways that Twitter Has Helped My … — read more —

I want to highlight a very important issue for the future of a company – hiring the brightest talent. Positioning your company to recruit the best new hires is a crucial aspect of your marketing. In fact, many businesses are creating sections of their websites … — read more —