Musings on

marketing

anatomy-of-a-brand-featured
By June 1, 2016

The anatomy of a good brand

I was the youngest child growing up, which also meant being the shortest in our family of four. When we were out and about, I was at eye-level with most people’s bellybuttons; I constantly had to crick my neck to keep track of where we were going. That is, until I learned a handy trick: […]

marketing-as-storytelling-part2
By April 11, 2016

The power of storytelling as a marketing tool (part II)

*Note: This is Part II of a two-part series. Be sure to read Part I to learn about the psychological superpowers of storytelling in marketing!   Across centuries, around the globe, and in every culture, humans have told stories to share, remember, and understand the world around us. Stories can be told by a tribal elder sitting around […]

marketing-as-storytelling-feat
By March 28, 2016

The power of storytelling as a marketing tool

*Note: This is Part I of a two-part series. In Part II, we explore how B2B companies can leverage storytelling in their visual brand and marketing efforts!   Sit down, and let me tell you a story. President Theodore Roosevelt was an avid bear hunter – and in 1902, took a hunting trip with Mississippi […]

b2b-selling-on-linkedin-feature
By February 23, 2016

B2B selling on LinkedIn: How to reach decision makers

Are you struggling to connect with qualified leads? If you’re like most B2B companies, getting through to decision makers (who hold the purse strings and the authority to approve the big project you’re hoping to get) can be challenging. C-level execs are typically quite well guarded. They are challenging to reach through email or on […]

responsive-website-design-sm-feature
By February 9, 2016

Looking for B2B leads? Start with your website

Meet your B2B customers and prospects of today: They are networked, tech savvy, on-the-go, and (believe it or not) now statistically more likely to look at your website via a mobile device than a desktop computer. With the mobile takeover of web activities growing rapidly, it’s become more important than ever for B2B companies to […]

VooDoo
By September 2, 2015

How to create a remarkable company through differentiation

Your Remarkable Selling Point – or RSP – is a focal point that defines your company’s unique position in the marketplace. It’s a competitive stake in the ground that allows you to avoid the trap of trying to please everyone and – instead – bring delight to your ideal customers. Your RSP is not about […]

Glenna Gordon Nigerian Weddings
By August 28, 2015

The sweeping power of purpose

Recently, I was reading a 2014 Deloitte study of organizations with a highly-engaged workforce. And I was struck by a story they told. It is an incredible showcase for the power of an organization’s purpose (what Simon Sinek calls your Why). In the study, researchers found that companies with highly-engaged employees emphasize a core purpose that does not […]

marketing-hr-feat
By April 6, 2015

How can I attract more of the right employees?

Business leaders tend to run into one of two problems when attempting to accelerate company growth: 1) They need more leads or 2) They need better people. Many are quick to turn to marketing to solve the former, but few realize that marketing actually plays a key role in both – filling the sales funnel […]

accelerate-your-business-feat
By January 12, 2015

10 ways to grow your business

It’s a question that companies in all industries, of all sizes ask: what are the best ways for me to grow my business? And, when you are trying to grow your company, it’s easy to put all of your focus on bringing in new leads. However, there are actually a lot of things that you already have in place that can help you […]

marketing-plan-feature
By November 5, 2014

How to write a marketing plan (and why it’s important)

With 2015 fast approaching, now is the time to start thinking strategically about your company’s marketing approach. Learn why a marketing plan is important, and how to write one for your business.